Robinson Pelham, a renowned British luxury jeweler, is celebrating a remarkable 30 years in the industry with a captivating campaign and a new collection that pays homage to the vibrant '90s era. The brand, known for its bold and colorful designs, has chosen Mallorca, Spain, as the backdrop for its latest endeavor, capturing the essence of a cinematic '90s summer.
A Nostalgic Journey
The campaign, titled "Bold Since '96," is a celebration of Robinson Pelham's journey and a nod to its roots. Creative Director Vanessa Chilton, one of the brand's female co-founders, explains that the campaign honors the '90s while showcasing a modern interpretation of the brand's signature style. By featuring both new collections and archive pieces, the campaign highlights the evolution of Robinson Pelham's design language over the past three decades.
Capturing the '90s Vibe
Photographer Buzz White, known for his editorial eye and connection to nature, was chosen to bring this campaign to life. His work, inspired by photographers like Mario Testino and Alasdair McLellan, captures the mood and spirit of the '90s with a contemporary twist. The images, set against the stunning backdrop of Mallorca, transport viewers to a nostalgic era, showcasing slow mornings and late evenings with models adorned in Robinson Pelham's exquisite jewelry.
A Modern Take on Fine Jewelry
The new collection features a range of innovative designs that blend the brand's signature boldness with a contemporary, multigenerational appeal. From the Treble single earring, mimicking a triple piercing, to the Nirvana diamond necklace inspired by rock candy, Robinson Pelham continues to push boundaries. The Paragon fluid diamond necklaces, drawing inspiration from Roman centurions' skirts, add a unique twist to the collection. The Gloria earrings, with their Art Nouveau curves and rock crystal or blue topaz settings, offer a nod to the past while remaining effortlessly wearable.
Evolution of Style and Confidence
Vanessa Chilton reflects on the brand's evolution, noting that the core philosophy of fine jewelry being joyful, personal, and effortlessly wearable remains unchanged. However, the brand's confidence and design language have expanded over the years. Chilton and her co-founders, Kate Pelham Burn and Zoe Benyon, continue to personally source stones from around the world, ensuring the highest quality and a unique touch to each piece.
Embracing Individuality
The past 30 years have seen a shift in the perception of fine jewelry, with customers embracing a more eclectic and personal approach. According to Chilton, clients are now more adventurous with color, stacking, and mixing styles, driven by a desire for self-expression and individuality. Social media and cultural shifts have played a significant role in encouraging this freedom of expression, allowing women to embrace jewelry that reflects their unique identities.
A Royal and Celebrity Favorite
Robinson Pelham's designs have adorned celebrities such as Jodie Comer, Gwyneth Paltrow, and Celine Dion. The brand's custom oak-leaf diamond earrings were a standout choice for Kate Middleton's wedding day in 2011, and she has since been spotted wearing other iconic Robinson Pelham pieces.
Conclusion
As Robinson Pelham embarks on a year-long celebration of its 30th anniversary, the brand continues to inspire with its bold and innovative designs. The "Bold Since '96" campaign and collection serve as a testament to the brand's enduring legacy and its ability to adapt and evolve while staying true to its core values. With a focus on individuality and self-expression, Robinson Pelham continues to captivate and leave its mark on the world of luxury jewelry.
